The Independent Hotel Show 2017

Each year hospitality professionals gather at Olympia London for The Independent Hotel show where hundreds of the best suppliers in the industry gather to meet and discuss their products with hoteliers from the luxury, boutique and independent hotel sector.

Dresscode have attended this event for two years now, and each time our team have had such a lovely time meeting our clients and talking about our uniforms.

This event has gone from strength to strength, each year reaching its full capacity with both suppliers and visitors. I think this success is largely due to the industry's shift in focus on how to stand out from the competition, where quirky and original ideas are gaining the most interest. There is a decreased interest in hotel chains with the same repetitive branding, colours, and labelling and boutique hotels with a sense of authenticity are driving the trends and attracting the customers. 

Both years we have been situated next to the Innovation Stage, which is where experts talk about the changes happening in their field, and crowds gather to listen to their wisdom. This year there was a focus on hotels and social media, and the use of new technology. Augmented reality was also a hot topic but there was always something insightful going on and of course, lots of Buzz! 

We're hoping to return next year, and in the meantime we are enjoying discussing future uniform possibilities with clients from this year's event.