It’s 2019 & one of the trends in Hospitality this year is Sustainability. People are becoming more & more sensitive to environmental as well as social issues, therefore social responsibility has become both a moral & an economic obligation.
Recent shifts in the hospitality industry responded to that trend, making green travel a necessity when once upon a time “Sustainable” & “Luxury” would not be used in the same sentence & businesses would be one or the other.
Considering that the UN declared 2017 “The International Year of Sustainable Tourism for Development”, it is a good time for luxury hotels to get on board.
A few luxury hotels in London known for their sustainability efforts :
The rise of millennials influence also plays a big role in this shift, with reports showing that they are twice as likely to support & promote corporations with strong management of environmental & social issues in various industries. Companies who don’t engage in sustainable practices could have their future growth at risk. They also “expect brands to not only manage their impact but communicate it” according to Diana Verde Nieto - CEO of Positive Luxury, an organisation that recognises “luxury lifestyle brands that not only take pride in their craftsmanship, service & design ; but also care for their employees & suppliers & work hard to protect our planet”
A few hotels abroad also known for their green ethics :
Equally, in the fashion industry known as one of the largest, most dynamic & influential industry on the planet, younger generations take pride in knowing that the brands they shop at are sustainable businesses. The industry is also one of the most impactful & therefore have the power to play a pivotal role in leading the shift towards a sustainable future. This practice for companies will lead to a better brand image & reputation which will result in great profit in the long term.
Brands such as Burberry, Gap, H&M Levi’s & Inditex have pledged to a series of industry-wide commitments that include a target of 30% greenhouse gas emission reductions by 2030. Going forward, they’re expected to set similar goals, take steps to reduce ocean pollution, & supporting innovations to prevent microfibre pollution.
A few popular sustainable brands :
At Dresscode, we take pride in manufacturing all of our garments in London, which ensures consistency in both the ethics and quality of our products. We take responsibility for our environmental footprint and strive to use eco friendly fabrics, minimising industry pollution.
What about you ?