Spotlight on : Sustainability
As we near the big 2020, one of the hottest trends in hospitality remains: sustainability. We are becoming more and more sensitive to environmental, as well as social issues. For most, social responsibility has become a moral and an economic obligation.
These shifts in the hospitality industry have been responded to with prioritization of green travel. In the not so distant past, sustainability and luxury would not have featured in the same sentence. Considering that the UN declared 2017 “The International Year of Sustainable Tourism for Development”, the time is now for the luxury hospitality industry to get onboard, in its entirety.
A few luxury hotels in London known for their sustainability efforts :
An increase in the sphere of influence millennials have today plays a big role in this shift. Reports show that they are twice as likely to support and promote corporations with strong management of environmental and social issues, across various industries. Companies that don’t engage in sustainable practices could risk the future of their growth. Millennials “expect brands to not only manage their impact but communicate it” according to Diana Verde Nieto - CEO of Positive Luxury, an organisation that recognises “luxury lifestyle brands that not only take pride in their craftsmanship, service and design; but also care for their employees and suppliers and work hard to protect our planet”
A few hotels abroad also known for their green ethics :
In the fashion industry - known as one of the largest, most dynamic and influential industries in the world - younger generations take pride in knowing that the brands they shop are sustainable. The industry has the power to play a pivotal role in the shift towards a sustainable future, and companies embracing these best practices will experience heightened brand image, reputation, and profit as a result.
Brands such as Burberry, Gap, H&M, Levi’s and those in the Inditex Group have jointly pledged to reduce greenhouse gas emissions by 30% by 2030. They’re expected to set similar goals in taking steps to reduce ocean pollution and support innovations to prevent microfibre pollution.
A few popular sustainable brands :
At Dresscode, we take pride in manufacturing all of our garments in London, which ensures consistency in both the ethics and quality of our products. We take responsibility for our environmental footprint and strive to use eco-friendly fabrics, minimising industry pollution.
What about you?